Welcome to Diana's class blog! I look forward to hearing from all of you.
Good luck this term,
Diana
Homework due Thursday, November 7 For this assignment you will need to listen again to the chapter 2 Practice Lecture ( called Lecture #1) Go to www.lectureready.com/student. Your username is LectureReady, and your Password is LR1215. Listen t and fill in J, p. 18 . Then read p. 19 and do exercise A ( unrelated to the practice lectures).
Blog Post #1 - due Tuesday, November 12
For your first blog post assignment, you are going to watch and listen to ads from two banks: TD Bank and JP Morgan Chase Bank. Think about their effectiveness: are they effective or not? If so, what is the nature of their appeal? What different groups does the Chase ad appeal to? Do they appeal to facts or emotions ( as mentioned in the chapter 2 pre-lectures)? Which ones do you like or dislike? Write a brief paragraph ( minimum 5 sentences) to answer these questions . Then feel free to respond to each other's answers.
Dear Students,
Thank you all for your very thoughtful comments. All were good! Let me just mention a few:
Philip and Raul, I agree with you that the Chase ad is very interesting and effective, but too long. Romulo, Rox and Gabriela, I agree that the Chase ad plays on people's emotional attachment to certain groups and their individual dreams. Priscilla and Anoud, you point out the power and value of humor as well as brevity in the TD Bank ad.
Next time I will respond to those of you that I missed this time.
Diana
